Your Small Business has the Content Ready to Marketing on Social Platforms

Small businesses often have a wealth of existing content that can be repurposed and utilized for social media marketing. Here are some examples of content that small businesses may already have:

1. **Blog Posts**: If the business maintains a blog, the posts can be repurposed into bite-sized snippets, infographics, or carousel posts for social media. These posts can cover a range of topics related to the business’s industry, products, services, or customer stories.

2. **Customer Testimonials and Reviews**: Positive feedback and testimonials from satisfied customers can be powerful social proof. Businesses can share customer testimonials as posts or create visual graphics featuring quotes from happy customers.

3. **Product or Service Photos and Videos**: Small businesses often have a library of photos and videos showcasing their products or services. These visuals can be shared on social media to highlight features, demonstrate usage, or showcase new arrivals.

4. **Behind-the-Scenes Content**: Behind-the-scenes content offers a glimpse into the inner workings of the business and humanizes the brand. This could include photos or videos of the team, the workspace, the manufacturing process, or a day in the life of the business owner.

5. **Educational Content**: Small businesses can share educational content related to their industry or niche. This could include how-to guides, tips and tricks, industry insights, or informative infographics.

6. **User-Generated Content (UGC)**: Encouraging customers to create and share content related to the business can provide a steady stream of authentic content. Businesses can repost UGC with permission, showcasing real-life experiences with their products or services.

7. **Event Coverage**: If the business hosts or participates in events, such as trade shows, conferences, or community events, photos, videos, and updates from these events can be shared on social media to engage followers and build excitement.

8. **FAQs and Common Questions**: Frequently asked questions (FAQs) and common customer inquiries can be addressed in social media posts. Creating content that provides solutions to common problems or answers common questions demonstrates expertise and provides value to followers.

9. **Infographics and Data Visualizations**: Businesses can create infographics or data visualizations to present information in a visually engaging format. This could include statistics, industry trends, or insights relevant to the target audience.

10. **Promotional Material**: Flyers, brochures, and promotional materials created for offline marketing efforts can be repurposed for social media. Businesses can share promotions, discounts, or special offers with their social media followers.

By repurposing and leveraging existing content, small businesses can maintain a consistent presence on social media, engage their audience, and effectively communicate their brand message.

For more details on how to leverage your content ready materials, read our Super 7 Series; Your Business is Content Ready