Su
per 7 Series: Outsourcing Marketing Content 6 of 7
Working Successfully With a Content Partner
Finding the right content partner is only step one — the real magic happens in how you collaborate. Great results come from clear expectations, open communication, and smart systems. Here are 7 ways to make the most of outsourcing.
1. Find Your Partner
Use platforms like Upwork, ProBlogger, or LinkedIn — or get referrals — to find people who understand your industry, goals, and vibe.
2. Set Expectations Early
Regular check-ins, shared goals, and honest conversations help both sides stay on track and aligned.
3. Provide Guidelines
Give them your brand voice, audience profile, tone, and content goals. Clear frameworks = better content every time.
4. Stay Consistent
Make sure your outsourced content matches your brand tone, publishing frequency, and message. Consistency builds trust and recognition.
5. Build Teamwork Tools
Use collaborative platforms like Trello, OneDrive, or Dropbox so everyone has access to the latest files and assets — no digging through emails required.
6. Use Calendars
Editorial calendars and social content schedules help everyone stay on the same page and plan for upcoming campaigns or promos.
7. Define Deliverables
Be specific: Are you asking for 3 Instagram posts and 1 blog a week? A monthly newsletter? Reels? Set clear expectations from the start.
Pro Tip:
The best content partnerships feel like an extension of your team. Treat them like a pro, and they’ll help your brand shine.
📌 Part of the Super 7 Series: Outsourcing Marketing Content
Next up: How to Choose the Right Content Creator for You
🎁Need a roadmap to set up your content workflow?
Download the Content Outsourcing ProPak for checklists, strategy templates, and sample briefs.
