Trade shows aren’t just about showing up — they’re about showing up strategically. Whether you’re new to exhibiting or a seasoned vendor looking to level up, this Super 7 Series delivers bite-sized, actionable insights to help you succeed before, during, and after every event.
What You’ll Find:
1. Set Yourself Up for Success
Learn how to evaluate trade shows, research your audience, and define clear goals so you don’t waste time (or budget) on the wrong event.
2. Who’s Who at a Trade Show
Understand the key players — from customers and competitors to media and sponsors — and how to connect with them meaningfully.
3. Why Trade Shows Still Matter
Discover 7 powerful reasons why in-person events are still one of the best ways to grow your brand and business.
4. Pre-Show Checklist
Get ahead with planning. From budget and booth design to team prep and lead capture, this checklist keeps you focused and ready.
5. Booth Design 101
Create a space that’s eye-catching, easy to navigate, and aligned with your message — without going overboard.
6. Smart Swag Ideas
Make your giveaways memorable, useful, and on-brand — not just another pen in the bottom of a tote bag.
7. After the Show: Follow-Up Strategies
Turn conversations into conversions with smart lead sorting, goal tracking, and consistent outreach.
🎁 Free Download: Trade Show Strategy ProPak
Need the checklists that go with this series? Grab the Trade Show Strategy ProPak — with pre-show, during-show, and post-show strategies bundled into one action-ready PDF.
