Super 7 Blog - BSC - Black Swann Consulting

Super 7 Blog – What Should I Post (and How Often) on Social Media

You don’t need to post every single day — but you do need to post consistently. The key is sharing relevant, quality content on a regular schedule.

Here are 7 tips for consistent, engaging content that won’t make your audience groan, yawn, or ghost you:

1. Batch It So You Don’t Burn Out

Create multiple posts in one sitting. When the creative mood strikes, don’t just make one—make five. Future you will weep with gratitude.

2. Build a Simple Content Calendar

You don’t need a complicated Airtable spreadsheet from hell. Even a Google Sheet or paper planner will do. Map your content types (tips, promos, stories) across the week or month.

3. Use Content Pillars

Choose 3–5 themes your brand always talks about (like tutorials, behind-the-scenes, or FAQs). Rotate through them. Boom—structure + variety.

4. Speak Human, Not Corporate

Real talk wins. Write like you’re DMing a friend, not issuing a press release. If you wouldn’t say it out loud, don’t type it.

5. Repurpose Like a Pro

One blog post = a reel, a carousel, a quote graphic, and a spicy email. Don’t reinvent—recycle creatively.

6. Mix Up the Formats

Static posts, carousels, reels, GIFs, polls, memes—don’t be a one-trick pony. Keep your content buffet-style.

7. Review, Refine, Repeat

Look at your analytics once a month. What’s working? What’s flopping? Do more of what works. Ditch the rest. (No shame. Only data.)


📌 Bottom line: Consistency builds trust. Engagement builds relationships. Content that’s both? That builds your business.