Super 7 Blog – What Is a Social Media Playbook (And Why You Need One)?

A social media playbook is your brand’s cheat sheet for online consistency, strategy, and success.

Think of it as the “user manual” for your brand on social. It’s especially useful if you’re delegating or growing your team — but even solopreneurs benefit from the clarity it brings.

Your playbook should include:

1. Platform breakdowns — what you post where (and how often)
2. Brand voice & visuals — tone, fonts, colors, messaging do’s/don’ts
3. Content calendar guide — themes, pillars, and post types
4. Engagement & reply strategy — how to handle comments, complaints, questions
5. Tools & login info — schedulers, analytics, brand assets
6. Analytics benchmarks — what to track monthly (reach, engagement, conversions)
7. Roles & responsibilities — who does what if you’re working with a VA, team, or co-creator

📌 Pro Tip: Ready to create one? Start with your top 2 platforms and build from there.