Super 7 Blog - BSC - Black Swann Consulting

Super 7 Blog – Social Media Isn’t a Sales Channel — It’s a Conversation

And the best brands know how to listen.

If all you ever do on social is promote your products, people will tune out fast.

Want to build a following that actually cares? Start talking with your audience — not at them.


💬 The New Rules of Engagement:

  1. Like their comments
  2. Reply to their questions
  3. Celebrate their wins
  4. Share behind-the-scenes stories
  5. Ask questions & show up in DMs
  6. Feature user content (with credit!)
  7. Join their conversations — not just your own

🤝 Why It Matters:

  1. Engagement boosts your reach
  2. It builds trust (and that leads to sales)
  3. It shows you’re human — not just a brand logo
  4. Creates loyalty that goes beyond the algorithm
  5. Encourages repeat interactions and referrals
  6. Inspires content ideas based on real conversations
  7. Makes your brand part of their daily scroll — not just an ad

Your goal? Build community, not just clicks. Show up consistently, engage like a human, and you’ll stand out in a sea of bots and billboards.