Super 7 Blog – Keyword Strategy for Small Biz Owners (Without the Jargon)

Get found by the right people at the right time.

You don’t need to be an SEO expert to use keywords well — you just need a plan.

Here’s how to build a keyword strategy that actually works (and doesn’t make your eyes glaze over).

1. Start with a Keyword Pool

Think of this as your content pantry — all the words and phrases people might use to find your business.

Start with:

Your product/service names
Your location (if relevant)
Common questions (“how to…” or “best way to…”)

💡 Example: Instead of “car parts,” use “vintage Mustang carburetor.”

2. Use Free Tools to Dig Deeper

You don’t need to pay for big SEO suites (yet). Try:

Google Trends
Answer the Public
Ubersuggest (Neil Patel)
Keywords Everywhere
AlsoAsked.com

3. Match the Intent

Not all keywords are equal. Someone searching “best taco spot” wants something now. That’s intent.

Use words like:

“Top” / “Best” / “How to”
“Cheap” vs. “Luxury”
“Near me” vs. “Online”

4. Keep a Running List

Track what’s working. Adjust each quarter. And don’t forget to check your own website analytics to see what people are actually typing in.

5. Use Competitor Research

Check what your competitors rank for using tools like SpyFu or even a quick Google search. Their metadata can reveal keyword gaps in your strategy.

6. Focus on Long-Tail Keywords

Instead of broad phrases, use highly specific ones like “eco-friendly toddler shoes” or “how to file quarterly taxes as a freelancer.” They convert better — and have less competition.

7. Optimize for Voice Search

People talk to their phones differently than they type. Add natural-sounding questions and full phrases like “what’s the best gluten-free bakery near me?”

Summary: The right keywords don’t just help people find you — they help the right people find you at the perfect moment.

📌 Pro Tip: Don’t just use keywords on blog posts — add them to your social bios, product listings, and FAQs too.