Super 7 Blog – How to Monitor Your Brand Without Losing Your Mind

Listening is the new marketing.

Social media isn’t just about what you say — it’s about what people are saying about you.

Here’s how to listen in like a pro (without spending all day online).

---

🔍 What to Monitor:

1. Your business name (and common misspellings)
2. Your handles and hashtags
3. Competitors (brand, product, slogans)
4. Industry keywords
5. Questions or complaints in your niche
6. Your best-performing posts — what gets people talking
7. Trending memes or viral posts in your space

💡 Bonus tip: Don’t forget to monitor your OWN tagline or unique phrases!

---

🔧 Tools That Can Help:

• Free: Google Alerts, Social Mention
• Paid: Brand24, Mention, Keyhole, Hootsuite Insights
• For Hashtags: Hashtagify, Ritetag

---

🧠 Why It Matters:

1. Spot reputation issues before they escalate
2. Find customer feedback (and content ideas!)
3. Discover how people really talk about your product/service
4. Identify advocates you didn’t know you had
5. Catch industry shifts before they go mainstream
6. Build empathy — speak to what your audience actually feels
7. Stay informed without the overwhelm

📌Pro Tip: You don’t need to reply to everything. But you do need to be aware.