Super 7 Blog – Build Your Social Media Playbook

If social media feels chaotic or inconsistent, you probably don’t need more tools—you need a playbook.

Whether you’re a solo creator or guiding a small team, a Social Media Playbook gives you clarity, consistency, and direction. It doesn’t have to be long or complicated. In fact, we’ve boiled it down to just seven essentials—plus one optional bonus to level it up.

Here are the Super 7 components every smart social media playbook should include:

• Platform Priorities
  Where you’re active and why. Start with your top platforms and clearly note what’s primary (e.g. LinkedIn) vs. passive (e.g. Pinterest).
• Brand Voice Notes
  Define how you sound: warm and wise? Quirky but grounded? List tone guidelines, language dos/don’ts, and signature phrases.
• Engagement Style
  Describe how you respond to DMs and comments. Reflect your brand tone, set response windows, and note how much emoji is *too much emoji*.
• Weekly Posting Guide
  Outline your ideal cadence: content type by day (e.g. Monday: Tip, Wednesday: Story, Friday: CTA). This keeps your content mix balanced.
• Tool Logins & Asset Folders
  Centralize access to tools like Canva, scheduling platforms, brand templates, or image folders. This avoids delays and questions.
• Content Pillars & Themes
  Choose 3–5 repeatable categories that align with your brand. These might include Education, Promotion, Personal Insights, or Testimonials.
• Content Topic Bank
  Build a living list of post ideas. Tie each one to a content pillar so you always have inspiration on deck—even on the busiest week.

Pro Tip: Turn your playbook into a downloadable PDF to share with clients, collaborators, or even as a lead magnet on your website!