Super 7 Blog – Created, Curated, and Promotional Content: What’s the Difference?

Think of your content like a balanced meal. Too much promo and you’re all salt. Too much fluff and you’re still hungry.

Here’s the breakdown:

Created = Original:  Original content builds engagement and sets the tone for your brand. This is where your voice shines.

1. Blogs & How-Tos
2. Factsheets & Guidebooks
3. Interviews, Q&As
4. Quizzes & Polls
5. Reels/TikToks/Shorts
6. Behind-the Scenes
7. Tutorials

📌 Pro Tip: Pro Tip: Think of CREATED CONTENT as your content “inventory” — the stuff only you can create.

Curated = Shared:  Sharing valuable, relevant content from others positions you as a helpful resource — and a credible voice in your space.

1. Breaking industry news
2. Competitor Wins (great to strengthen partnerships)
3. Share a blog or post with information your audience would appreciate
4. User-curated content such as unboxing videos, testimonials, etc.
5. Responses to “How I use this product” polls and surveys
6. Quotes & Insights from Industry Leaders and Influencers
7. Community Spotlights

 

📌 Pro Tip: Pro Tip: Add a short caption or comment when sharing.  This shows why you felt it important to share and make it yours.

Promotional = Sales: Don’t forget to talk about what you actually offer! Promotional content drives interest, clicks, and conversions.

1. Seasonal Sales & Limited Time Offers
2. Demo videos
3. Summer hours announcement
4. Articles from the local paper mentioning your business
5. Service updates & announcements
6. “Now Booking” posts
7. New product launches

📌 Pro Tip: Pro Tip: Balance is key — aim for an 80/20 split between value-first and sales-first content.

📌 BONUS TIP: Consistency and variety are the key. Plan your content calendar with a mix of these categories, and your audience will keep coming back for more, without feeling like they’re being sold to 24/7.