CASE STUDY

A Company wanted to improve its rank in Google searches so they would be on first page results.

CHALLENGES

  • No budget to rebuild existing website

  • Existing site contains ±250 posts and ±13 menu pages

  • All existing content related to current items for sale

  • No existing SEO procedures

  • Not connected to Google Analytics

SOLUTION

  • Established metrics for before/after ROI

  • Developed keywords based on geographic locations and business lines

  • Determined only menu pages needed new copy

  • Updated structure of website to incorporate new keywords

  • Created SEO process and templates for future posts

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