Super 7 Series: Success at Trade Shows 6 of 7

Smart Swag: Giveaway Ideas That Make You Memorable

SWAG isn’t just “stuff” — it’s a mini brand experience. The right giveaway makes attendees remember your booth, your brand, and your message. The wrong one? Tossed before they even get home. This Super 7 guide gives you high-impact, low-waste ideas that people actually want to keep.

1. Useful Items

Think pens, sticky notes, mini notebooks, hand sanitizer — everyday items that people reach for often. Bonus points if you brand them without overdoing it.

2. Wearables

Custom stickers, enamel pins, or button badges are small, cost-effective, and great for visibility. People love something they can attach to bags, hats, or lanyards.

3. Interactive Swag

Coloring pages, sticker sheets, or activity cards — especially fun if you’re marketing to families or creatives. Martin-themed handouts, anyone?

4. Digital Freebies

Use a QR code that leads to something valuable: a checklist, a template, a mini-guide, or a “how-to” video. It’s lightweight, trackable, and no shipping required.

5. Industry-Themed Giveaways

Match your item to your niche:

• Real Estate → Keychains

• Wellness → Tea samples

• Tech → Cord organizers

• Authors → Bookmarks

• Creators → Printable planners

6. Eco-Friendly Options

Reusable tote bags, bamboo pens, seed paper bookmarks — all signal sustainability and thoughtfulness. Plus, they often get shared or reused!

7. High-Value Raffles

Offer one premium item like a gift card, merch bundle, or service discount. It draws traffic, boosts engagement, and gives people a reason to stop back by.

Pro Tip:

Attach a little context to every giveaway: include your logo, yes — but also a QR code, a contact card, or a tag that says what you do. SWAG should connect back to your business, not just look cool.

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📌 Part of the Black Swann Consulting Super 7 Series: Trade Show Success
Next up: After the Show: Follow-Up Strategies That Convert 

📌Want three trade show checklists in one free bundle?
Download the Trade Show Strategy ProPak — it includes Pre-Show, During-Show, and Post-Show checklists to help you make the most of every event.

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