Super 7 Series: Outsourcing Marketing Content 4 of 7
What Kind of Content Can You Outsource?
Short answer: more than you think. From blogs to reels, infographics to email campaigns, there’s a wide range of content you can outsource to save time and boost impact. Here are 7 types that are especially effective to hand off to pros.
1. Content Writing
Blog posts, email campaigns, articles, product descriptions, lead magnets, checklists — you name it. If it needs words, a good writer can handle it.
2. Graphic Design
Social media graphics, infographics, quote cards, and even branded slide decks can all be outsourced to keep your visuals polished and on-brand.
3. Content Distribution
Not sure where to post what? Let someone handle distribution strategy — scheduling, repurposing, and getting your content in front of the right audience.
4. Analytics
Outsource performance tracking so you can focus on the results without spending hours inside dashboards. A good content partner will tell you what’s working (and what’s not).
5. Content Strategy
Let a pro help you map out what to post, when, where, and why. Strategic planning sets the stage for everything else.
6. Planning & Scheduling
Hand off your content calendar to someone who can fill in the blanks, prep for seasonal pushes, and keep things consistent.
7. Video Creation
From social reels to tutorials and testimonials, video is everything now. Outsource editing, scripting, and even full production if you want a pro-level edge.
Pro Tip:
Not everything needs to be outsourced forever. Start by handing off creation — and keep oversight on strategy until you’re ready to scale.
📌 Part of the Super 7 Series: Outsourcing Marketing Content
Next up: Signs It’s Time to Start Outsourcing
🎁Need help deciding where to start?
Download the Content Outsourcing ProPak — it’s your action plan for building a smarter content workflow.
