Super 7 Series: Success at Trade Shows 7 of 7

After the Show: Follow-Up Strategies That Convert

The trade show may be over, but the real magic happens after the booths come down. If you don’t follow up — fast and smart — you risk losing warm leads, hot conversations, and future partnerships. This Super 7 guide walks you through how to make the most of your post-show momentum.

1. Assign Who & When

Decide who’s following up with each lead and when. Don’t wait too long — the longer you delay, the colder the leads get.

2. Define Outreach Methods

Emails? LinkedIn messages? Phone calls? Choose the best method based on the interaction and lead type — and personalize when possible.

3. Confirm Scheduled Meetings

Check your show-day notes for any promised consultations, demos, or follow-ups. Prioritize these and get them on the calendar.

4. Set Measurable Goals

Know what success looks like. Are you hoping for downloads, replies, bookings, follows, or sales? Track what matters.

5. Sort Your Leads

Segment contacts into Hot, Warm, and Cool groups. This keeps your team focused and helps you personalize your messaging.

6. Create a Follow-Up Plan

Define how many times to reach out before marking a lead inactive. Keep warm leads in nurture mode and build your next move accordingly.

7. Review, Refine & Reassign

Check your progress weekly. Update lead statuses:

• ✅ Active – In conversation or converted

• 🌡️ Warm – Still nurturing

• ❌ Inactive – No response after outreach

Archive inactive leads for later campaigns and keep working the warm list until every lead has a status.

Pro Tip:
Use a CRM or spreadsheet to log conversations and follow-up actions. Include notes like “met at booth” or “interested in ProPak” to keep context fresh.

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📌 That’s a wrap on the Black Swann Super 7 Series: Success at Trade Shows!
Explore more in the Super 7 Series Archive and stay tuned for the next topic drop.

📌Want three trade show checklists in one free bundle?
Download the Trade Show Strategy ProPak — it includes Pre-Show, During-Show, and Post-Show checklists to help you make the most of every event.

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