SEO Feels Overwhelming – How Do I Start with Keywords?

If SEO jargon makes your head spin, think of keywords like tags on a file folder — they help people find the exact thing they’re looking for. The best keywords aren’t fancy technical terms, but the everyday words your customers actually use when searching for your product or service.

Keyword strategy doesn’t have to be soul-crushing. Start with real language, not robot-speak.

Here are 7 ways to build a keyword pool that actually works for your brand:

1. Talk Like Your Customers Do
   Use the same words your customers use — ditch the jargon.
   Example: “Teeth whitening near me” > “dental aesthetic enhancement services.”
2. Dig Through Your FAQs
   Customer questions = goldmine of search terms.
   Think: “Best way to remove wine stains” → keyword: “easy carpet stain remover.”
3. Check Out Your Competitors
   Use tools like Ubersuggest or SpyFu to see what your competitors rank for — then swipe (and improve) those ideas.
4. Use Google Autocomplete + “People Also Ask”
   Type in basic terms and see what Google finishes for you. It’s like eavesdropping on your ideal customer.
5. Mine Reviews and Testimonials
   Real customer language = keyword magic. Look for phrases people use naturally when they describe their experience.
6. Dig Into Analytics + Google Search Console
   If your site’s already up, check what keywords are actually bringing people in. You may be surprised what’s working.
7. Mix in Long-Tail and Local Keywords
   Don’t just chase broad terms. Use specific phrases with intent.
   Examples: “gluten-free bakery Austin” or “budget planner for freelancers.”

Use free tools like Google Trends or Ubersuggest to expand your list and see what people are searching for.

Sprinkle keywords into:

• Website copy
• Blog posts
• Social media bios
• Video descriptions

Small, consistent wins add up fast with smart keyword usage. Start with a few core keywords, track which ones bring in traffic, and build from there.

Pro Tip: Start with 10–20 solid keywords. Track what converts, and update your list every quarter. Your keyword pool should grow as your biz does.

Final Thought: SEO isn’t about stuffing — it’s about serving. When you focus on what your audience is actually searching for, your content becomes a solution, not just another post.