Super 7 Blog – Getting Started with Social Listening

Your audience is already talking. Social listening is how you find out what they’re saying.

Unlike social monitoring, which tracks mentions, social listening digs deeper — uncovering trends, sentiments, and opportunities to connect in meaningful ways.

Here’s what you can track:

1. Your brand name or username
2. Hashtags or industry terms
3. Competitor mentions (what they’re doing right—or wrong)
4. Product or service keywords
5. Customer pain points and questions — look for real frustrations or requests your brand could solve
6. Trends and sentiment around key topics or events
7. Community conversations in relevant forums, subreddits, and Facebook groups

Popular tools:

• Free: Google Alerts, Social Searcher, BrandMentions, Talkwalker Alerts
• Paid: Brand24, Sprout Social, Hootsuite

📌Smart marketers listen before they post. That’s how you stay relevant and respond with confidence.