Super 7 Blog – Small Business Marketing & Social Media — 7 FAQs You Were Afraid to Ask
Because no one wants to admit they’re Googling “What is strategic social media?”
When you’re running a business, it can feel like you’re expected to just know how marketing works — but the truth is, even the pros still ask questions. These FAQs are here to cut through the confusion and give you simple, straight-up answers on what actually works.
1. What is Strategic Social Media?
It’s not about posting more. It’s about posting with purpose.
Strategic social media means creating content for a specific audience — not the entire internet. That includes knowing:
- Who you’re talking to
- Where they hang out
- What kind of content they’ll respond to
Then, you tailor your campaigns to resonate and convert.
2. Why Build a Pool of Keywords?
Your keyword pool is your marketing compass.
It helps guide blog posts, product descriptions, captions — even hashtags — so your content shows up in searches.
Use tools like:
- KWFinder
- Google Trends
- SEMrush
Think specific, not broad: “vintage bike helmet” > “helmet”
3. How Do Hashtags Work?
Hashtags are like filing cabinets for social posts. They group your content by topic, making it easier for new people to find you.
Best practice? Use:
- General tags (#SmallBizTips)
- Niche tags (#LocalCoffeeShop)
- Branded tags (#BSCContentReady)
4. Where Should I Use Hashtags?
Every platform has its quirks:
| Platform | Best Practices |
|---|---|
| Up to 30, in caption or 1st comment | |
| Twitter/X | Use 1–2, inline or end of post |
| Stick to 3–5, professional tone | |
| Use sparingly and keep them relevant | |
| Add up to 20 at end of pin description |
5. What Kinds of Content Should I Create?
Think in three buckets:
- Created – Photos, memes, videos
- Shared – Industry news, user content
- Business – Product promos, announcements
Format ideas? Blogs, ebooks, reels, newsletters, podcasts, etc.
6. How Do I Define My Audience?
Start with real data — not just guesses.
Look at demographics like age, income, interests, and lifestyle.
The more specific you get, the better your content will perform.
7. Why Is Brand Consistency So Important?
Because confusion doesn’t convert.
Your voice, colors, logo, and message should feel the same everywhere.
Consistency builds:
- Recognition
- Trust
- Loyalty
- And growth
BONUS – What’s the Black Swann Process for Social Media Marketing and How Can They Help Me?
We don’t just hand you a strategy and wish you luck — we partner with you to make it work.
Here’s our 5-step approach, and how we guide you through it:
- Discovery & Direction – We clarify your goals, define your voice, and pinpoint your target audience. You’ll walk away with a clear brand foundation.
- Research & Roadmap – We analyze competitors, build your keyword pool, and map out content themes. You get a customized strategy built for *your* market.
- Strategy & Setup – We help you plan what to post, when to post, and what it should look like. Templates and toolkits included.
- Launch & Engage – Need help going live? Scheduling posts? We’ve got your back with hands-on support or done-for-you options.
- Review & Refine – We analyze results, adjust your plan, and help you improve over time. You stay agile, relevant, and effective.
Whether you’re DIY-ing it or looking for a wingperson, we meet you where you are — and help you move forward with confidence.
