Promotional Materials You're Already Using - BSC - Black Swann ConsultingSuper 7 Series: Your Business is Content Ready 6 of 7

Promotional Materials You’re Already Using

Flyers, brochures, and promotional materials created for offline marketing efforts can be repurposed for social media. Businesses can share promotions, discounts, or special offers with their social media followers.

    • Convert flyers into editable social post templates.
    • Break brochures into bite-sized caption content.
    • Offer past event handouts as downloadable PDFs.
    • Turn printed menus or price lists into Instagram carousels.
    • Revive old sales pages by turning them into blog content.
    • Reformat email campaigns into a series of social posts.
    • Extract design elements (icons, colors, fonts) to build brand-aligned posts.

Pro Tip:
Attach a little context to every giveaway: include your logo, yes — but also a QR code, a contact card, or a tag that says what you do.
SWAG should connect back to your business, not just look cool.

📌 Part of the Black Swann Consulting Super 7 Series
Next up: Content Ready – Evergreen & Multi-Use Content

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