Super 7 Series: Your Business is Content Ready 4 of 7

Behind-the-Scenes Content

Behind-the-scenes content offers a glimpse into the inner workings of the business and humanizes the brand. This could include photos or videos of the team, the workspace, the manufacturing process, or a day in the life of the business owner.

• Someone’s always filming at the office—use that casual content as valuable evergreen media.
• Film a workspace tour or share a photo walk-through.
• Show packing and shipping behind the scenes.
• Tease sneak peeks of upcoming launches or new arrivals.
• Share bloopers or mishaps—authenticity builds trust.
• Highlight the tools, materials, or apps you rely on.
• Share “Day in the Life” content or spotlight your team members.

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Pro Tip:
Attach a little context to every giveaway: include your logo, yes — but also a QR code, a contact card, or a tag that says what you do.
SWAG should connect back to your business, not just look cool.

📌 Part of the Black Swann Consulting Super 7 Series
Next up: Content Ready – FAQs and Common Questions

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