Getting Customer Testimonials: Smart, Simple, and Strategic

Customer testimonials are one of the most powerful tools in your marketing toolbox. They build trust, offer social proof, and make it easier for new customers to say yes to working with you.

But how do you actually get great testimonials — the kind that tell a story and show results?

Let’s break it down:

7 Smart Strategies for Getting Customer Testimonials

1. Ask at the Right Time

Right after delivery or a successful project
When a customer shares positive feedback via email, DM, or in conversation
After they’ve experienced a “win” using your product or service

Don’t be shy — most people are happy to help when the timing feels natural.

2. Make It Easy to Say Yes

Provide a simple form with 2–3 questions
Let them choose between text, audio, or video
Offer a template or example so they know what you’re looking for

The easier it is, the more likely they’ll follow through.

3. Use a “One-Question” Email

Sometimes all you need is a short prompt:

“What’s been your favorite part about working with us?”

Or:

“Would you mind sharing a quick sentence about your experience?”

This low-pressure approach often gets fast replies — and gold!

4. Offer a Gentle Incentive

A small thank-you, early access, or bonus content
A discount code or freebie
Entry into a giveaway (with transparency!)

This isn’t about buying testimonials — it’s about showing appreciation.

5. Repurpose Existing Praise

Already have:

Positive emails?
Google or Facebook reviews?
Nice messages in your DMs?

With permission, turn those into testimonials for your site or social media.

📌Pro tip: Ask to include a photo and a link to their website for even more credibility.

6. Automate the Ask

Use your CRM or email tool to send a feedback request 2–3 days after purchase
Add a testimonial question into your customer satisfaction surveys
Set up an auto-responder that says, “We’d love to hear what you think!”

Automation = consistency.

7. Feature Real People

Share testimonials on your website, sales pages, or newsletters
Use graphics, quote cards, or video clips on social media
Collect multiple testimonials and organize them by theme (e.g., service, product, results)

Testimonials work even better when people see their peers featured.

📌 Final Tip: Make It Specific

Try to get testimonials that speak to results, not just generic praise.
For example:

“BSC helped me lower turnover by 40% in 90 days” is way more compelling than “BSC is great to work with!”

📈 Why Testimonials Matter

83% of consumers trust peer recommendations more than brand messaging
68% trust “consumer opinions posted online”
They boost conversions, especially when paired with your “why” and product features

Want to explore ways to weave these testimonials into your sales materials or campaigns?
Or check out the Super 7: Content Ready Series for tips on using the content you already have to market smarter.

Let your customers speak for you — they’re often your best sales team. 🎯