3 A/V Content Trends That Can Boost Your Marketing Strategy

You don’t have to be a YouTuber or podcaster to benefit from great audio and video. Today’s most effective small business content includes vertical clips, livestreams, and AI-edited videos — and it’s more accessible than ever. At Black Swann Consulting, we help businesses turn these tools into strategy.

1. Short-Form Vertical Video Is Becoming the Default

TikTok, Instagram Reels, and YouTube Shorts have made vertical the new norm. Attention spans are shorter, and quick-hit videos dominate timelines.

How to use it:
If you’re hosting an event, performing live, or working with behind-the-scenes content, capture quick vertical snippets. Add your logo and a call-to-action at the end. These are great for promo and follow-up.

2. Live Streaming Isn’t Just for Gamers

Live-streaming is now a major business tool. It builds real-time engagement, builds trust, and allows you to connect directly with your audience.

How to use it:
Set up a multi-cam live stream for your next speaking event, product launch, or band gig. Include lower thirds (your name + role), a CTA, and branding to make it polished. Add a chat moderator to keep the energy going.

3. AI-Powered Editing Tools Are Changing the Workflow

Tools like Descript, Adobe Podcast, and Runway AI allow creators to edit audio and video faster than ever. You can remove filler words, cut clips, and clean up sound with a few clicks.

How to use it:
Use AI tools to repurpose a long-form podcast or performance into micro-content for social. Or use AI to auto-caption videos and make them more accessible.

✅ Ready to Stream Smarter and Create with Confidence?

Before you hit “record” or go live, make sure you’re set up for success.
We’ve created two free tools to help small businesses and creators like you stay current and show up professionally on camera.

📥 Free Downloads

A/V Trends Guide – Understand what’s new and how it affects your business
Stream & Shoot Checklist – A printable checklist to help you prep with confidence

Content is no longer optional — it’s the foundation of your brand.

Let’s talk about how to turn your existing video, events, or raw ideas into scroll-stopping content that builds trust and grows your business.

Start your strategy session with a free consult today.